Tools to Turn Your Passion into a Business

There are a number of tools you will need to get started with your blog and to grow your blog more rapidly. Some of these are absolutely essential for getting started, others are more of a nice to have depending on your budget and the time-frame you wish to get your first 1000 subscribers.

Simply click on the arrow to expand the section and find out about the tools.


The first thing that you will need to do to create your blog is to setup a hosting service.

A hosting service is simply a computer in the world where your blog will be installed. Note that this is NOT your own computer, but a computer at a hosting provider that has incredible power and capacity to ensure your blog is always online and is fast to load.

Reason #5: WordPress

I only just found this out recently, but WordPress itself actually recommends only 3 hosting service providers. And you guessed it… Bluehost is number one! In fact, Bluehost hosts more WordPress blogs than any other provider out there.

Reason #6: No Limits

Bluehost doesn’t limit you on your usage. That is, you have unlimited disk space and bandwidth and you can also create unlimited domains and email accounts.

Reason #7: Values

Bluehost is just a reputable, good, honest company. The company prohibits pornography, nudity, and other adult content. It strictly enforces this standard and deletes sites that violate it. You may be surprised to know that most hosting services allow pornography on their servers. Personally, I don’t want my blog sitting on the same server as a pornographer!

After signing up, it will literally take you about 5 minutes to get your first email opt-in form on to your website. It’s very intuitive, easy to navigate and easy to install onto your website.

Reason #2: Great Support

AWeber has great support. It’s been tried and tested by myself and hundreds of thousands of others and there is a reason we love them. They are fast and get the job done!

Reason #3: A/B Split Testing

Something you won’t be thinking of immediately, but that you will absolutely love in the future is the ability to do A/B testing. This allows you to test 2 or more different headlines or emails before sending the final one to your whole list. This is hugely important if you want more people to open and read your emails, and ultimately engage with the content, including making sales.

Reason #4: Better Deliverability

Some email service providers have horrible deliverability. This means that not everyone on the email list actually receives the email you send. Fortunately, AWeber has one of the highest (if not the highest) deliverability rates available. This is because AWeber is considered a genuine and trusted email service provider and so web-hosting providers allow emails from AWeber to pass through.

Reason #5: Unlimited Email Lists

Email lists allow you to segment your subscribers. For example, I have one account with AWeber, however I have lists for The Start of Happiness, Gradrecruit, the Launch Your Life Academy, this course and many other lists. The last thing you want to have to do is pay for a new account each time you want to create a new list. AWeber removes this frustration and makes it easy for you.

Reason #6: Unlimited Emails

Some email service providers restrict the number of emails you can send per month. AWeber allows you to send unlimited emails.

Reason #7: Easy Automation (Email Auto-Responder)

You don’t have to upgrade to use any fancy features with AWeber. For the standard price you get access to all features including the ability to have an email auto-responder. I consider this absolutely essential if you’re looking to build a successful blog with an engaged audience. This allows you to automatically send emails to your new subscribers once they sign-up. For example, you can set up an email to go out once a week for a whole year to subscribers without you even lifting a finger.

Reason #8: Integration

Because AWeber is one of the biggest and most trusted email service providers available, it is always one of the first to be integrated with all new software, apps and other applications. Considering the future growth of your blog, this is essential.

Reason #9: Analytics

The analytics provided inside your AWeber account are intuitive and easy to navigate and understand. I would recommend setting yourself some goals when it comes to your emails, such as increasing open rates and click-throughs. Your AWeber analyitcs makes this easy for you.

Reason #10: Price

Because AWeber is one of the largest email service providers on the planet, it has much greater scalability and therefore offers one of the best value-for-money options available.

My recommendation is to use the Genesis Framework and a theme from Studiopress.

When the Founder of WordPress recommends a particular framework and theme to use, you really need to listen. And Matt Mullenwegg, the Founder of WordPress has done exactly that. He says “child themes and a framework are the only way you should build your WordPress site and Genesis has great support for child themes and other WordPress functionality.”

If you take notice, you’ll realise that many of the top bloggers use the Genesis framework and a child theme from Studiopress.

If you’re unsure what a “framework” is, it is simply something that you overlay onto your WordPress before installing the theme. The Genesis framework (also called a “parent theme”) improves functionality, speed and SEO of your site… all things that you definitely want! It’s a great and simple way of getting a competitive advantage among the millions of blogs on the internet. You can then add a “child theme” which has the right design for you.

Reason #3: Unlimited & Instant Updates

When you sign up you don’t have to pay for any upgrades or to use the theme on multiple websites. You get unlimited support, unlimited updates and unlimited website usage without paying anything extra.

Reason #4: Airtight Security

Features don’t mean a thing if your site’s not secure. The last thing you want is to be hacked or to lose your content or for it to be misused. Genesis offers WordPress security best practice and is backed by the Founders of WordPress themselves.

Reason #5: Easy Customisation and Fast

Customising your site is intuitive. You don’t need to play around with any coding (unless you want to). Straight out of the box the themes are great and you can easily customise all the main features that you would want to customise to ensure you get the look and feel that you’re after.

Reason #6: Widgets and Layout Options

The Genesis team has developed custom widgets you can use on any area of your site, and you can even choose to mix-and-match your layout. Again, this makes customising the look and feel of your blog extremely easy.

Reason #7: Developers You Can Trust

This one is BIG! If you want a custom design, Genesis has a list of talented, reliable designers who will knock one out of the park for you. But not only that, the Genesis framework has a huge community of developers that continue to support the product and develop themes. This means that you can be guaranteed that the product is going to be around for a long, long time with 100% support and free updates… so you’re pretty much set for as long as you are running your blog.



  • LeadPages: LeadPages is my absolute favourite tool for rapidly growing an email list. They have the highest converting landing pages available anywhere and they have a range of different methods for capturing leads including the high converting two-step optin. LeadPages is a subscription service but for roughly $50 a month it’s an absolute bargain to be able to rapidly grow your list. A must for anyone looking to blog seriously and make an income or an impact.
  • Optin Monster: If you want to build your following more rapidly then Optin Monster is another awesome tool. As soon as I installed Optin Monster on my blogs I saw my daily subscribers almost double. Optin Monster provides a range of popup options and also nice looking optin forms that you can have within each of your blog posts.


Turn turn your passion to profit you will need to charge for the products that you create and deliver. These resources will enable you to start charging for your services from day 1.

    • Upwork: These are the two juggernauts of the online world when it comes to outsourcing your work. Both oDesk and Elance are free to sign up and all you need to do is write a brief job description, set your rates (paid hourly or on completion of project) and submit. Within 10 minutes you will start receiving real applications (seriously… try it!). You can then simply manage your contractors and see the status of their work through your dashboard. I have used both and have some great success with both. Another great tool for freeing up your own time.
    • Virtual Staff Finder: If you’re after some more comprehensive work on require work that will be more ongoing, perhaps this is the right service for you. This service gives you a dedicated, full-time contractor to outsource your work to. There is a small sign-up fee and then ongoing rates depending on your needs. All staff at Virtual Staff Finder are in the Philippines and provide for great quality and reliable work. To be honest, I’ve never used them but I’m adding it as a recommended tool because I have heard many great reports from trusted friends and bloggers.
    • Dropbox: Dropbox is a fantastic tool for syncing documents across multiple computers. This is great if you’re looking to do business from multiple locations as everything is stored in the cloud. An added bonus is that your documents will also be free from hardware failure! The free account (I use) is great at 2GB of space and allows a lot more for referring people (like I am now). There are also paid versions but you should really only need this if you’re looking to upload a LOT.
    • Rescue Time: This is a free application that is absolutely awesome. Have you ever wondered how you spend your time on your computer? You will probably find that you spend a load of time doing the things that won’t help you turn your passion to profit. This application will monitor everything you do on your computer and provide you all the reports you need to help you find where you are wasting time to help you be more productive. The pro version also allows you to block websites, give you kudos for being productive and a range of other services.
    • Aweber Communications & Email Marketing Software: AWeber is the ultimate email marketing software currently available. All of the world’s leading bloggers use AWeber and I switched to AWeber a few months after starting this site. AWeber allows you to easily embed email signup forms, keep track of your subscribers and break them down into various segments, send automatic broadcasts and a whole lot more. I love AWeber and I don’t think I’ll ever be making a switch. Highly recommend for anyone in business or blogging!